Turizam Web – Website creation for rental property owners
Convert Booking.com guests into direct bookings with TurizamWeb – a specialist in website creation for rental hosts. We combine advanced technology with practical experience in the short-term rental sector to secure your digital reputation and boost your profits.
The three pillars of independence for every premium rental provider
If you are a private accommodation provider in Croatia, you might think you don’t need your own website because Booking.com and Airbnb already fill your vacancies. However, the reality is quite different: relying on just one sales channel is currently the biggest risk to your income and your independence.
When a guest searches for you on Google to verify your listing or get in touch directly, they have nowhere to click. You end up sending them back to Booking and paying a commission.
Major platforms spend billions on marketing to keep guests within their ecosystem and collect a 15% to 20% commission from you on every overnight stay. You are essentially paying for the privilege of having someone stay in your own home.
Having your own website on the TurizamWeb platform isn’t about declaring war on Booking.com. Instead, it serves as your smartest shield and a business tool that channels their global reach to your advantage through three key factors:
1. Leverage the “Billboard Effect” (Guests searching for you on Google):
Modern guests are savvy. After finding your property on Booking.com, they often type your villa’s exact name into Google to verify your legitimacy and see if the host offers a better price for direct bookings.
2. Your repeat guest should be *your* guest alone (Loyalty system):
A major mistake rental owners make is directing guests who return every year to book through Booking.com again. Guests who have spent their summer with you already trust you implicitly and have no fear of fraud. Your website acts as a premium digital brochure where these same guests can arrange their return visit, with the deposit payment going directly to your IBAN.
3. Regain control of your business:
When you rely solely on a third-party platform, you don’t truly own your business—you are merely a tenant within their algorithm. If the platform changes its rules, raises commissions, or temporarily blocks your listing due to a technical glitch right in the middle of the season, you can become invisible overnight.
As a long-time private rental host in Croatia, I have personally dealt with all the issues—overbooking, commissions, and faulty iCal syncing—involved in renting out my apartment. TurizamWeb is not a theoretical system; it is a product of my real-world experience, tailored to Croatian business practices.
AI can generate an image, but it cannot guarantee that a guest won’t be scammed. I build a framework of trust by linking your actual Booking.com listings and reviews and manually calibrating calendars, ensuring you can sleep soundly while your earnings are deposited directly into your IBAN account.
Frequently Asked Questions
Question 1: Why do I even need my own website if guests trust Booking.com and Airbnb the most?
Answer: Guests rightly trust Booking.com most because it protects them from fraud. That is precisely why your own website is designed to work in synergy with Booking, rather than against it.
When a guest finds your site on Google or social media, they will usually look for a link to Booking first to verify you are a legitimate, secure property. However, once the guest gains that sense of security through Booking, your website comes into play in two key situations:
Retaining guests for the following year (Loyalty): Guests who have already stayed with you—having built trust and enjoyed a wonderful vacation—do not want to pay high agency fees and commissions again the following year. Instead, they will visit your website and send a direct inquiry for a return visit.
Leveraging the “Billboard Effect”: Many guests discover you on Booking first, then type your property’s exact name into Google to see if the host offers a better price for direct bookings or features a more extensive photo gallery. Your website then presents a high-end digital brochure and a simple contact form, while also displaying a prominent “Book securely via Booking.com” button for those who still prefer the platform. You win in either scenario.
Question 2: How does the availability calendar work if I don't have complex booking systems and apps?
Answer: The system has been maximally simplified to eliminate the risk of unwanted overbooking (duplicate reservations). The calendar on your page serves solely as a visual display of available and booked slots. When a guest wishes to make a reservation, they send you a direct inquiry via a smart form or WhatsApp. You manually review and approve the bookings, meaning you retain 100% control over your accommodation.
Question 3: How are the advance payment and the remaining balance paid if there is no online card payment option on the website?
Payment is handled in the safest and most legally straightforward way for private rental hosts in Croatia—via direct bank transfer to your IBAN. Once you approve a guest’s inquiry, the system automatically generates payment instructions or transfer details for them. European guests generally trust Booking.com the most for card payments. For direct bookings, providing instructions for a transfer to your IBAN is the safest and most legally sound option, saving you hundreds of euros in foreign payment gateway fees.
Question 4: Can I win in that battle against Booking and Airbnb?
Answer:
In the traditional sense—no, and that is perfectly fine. Booking.com and Airbnb spend billions of euros annually on marketing, security, and attracting guests globally. Trying to compete head-to-head with them would be a futile waste of your time and money.
However, you don’t need to beat them—you need to win for yourself.
Your website isn’t meant to replace them; it’s your personal digital asset, letting you take control where these platforms take too much. You win in three very specific ways:
You capture the “Billboard Effect”: Guests who find you on Booking.com often type the exact name of your villa or apartment into Google to research the location or check if you offer a better deal for direct booking. If you have your own website at that moment, the guest stays with your property, and the reservation and payment go directly to your IBAN—completely free of the 15% agency commission.
You monetise trust (Loyalty): A small-scale host’s greatest victory is having repeat guests. When a guest spends a wonderful summer with you, they don’t have to pay higher platform prices the following year, and you don’t have to pay a commission. They simply visit your website, send you a WhatsApp message or email, and arrange their return visit.
You have a backup plan: If, for any reason, platforms temporarily block your listing, change their algorithms, or raise their fees, you aren’t cut off from the world. You have a permanent digital identity that lets guests who find you through recommendations always find and contact you.
In short: use Booking.com and Airbnb to bring in your first guest, then use the TurizamWeb site to turn that same guest into your own direct, profitable guest.
Question 5: Do I need iCal calendar synchronisation with multiple booking sources?
Answer:
Many agencies offer cheap templates with iCal synchronisation. Experience shows these systems suffer delays of several hours, conflict with one another, and open dates that were already blocked, leading to disastrous overbooking. TurizamWeb uses closed visual calendars, allowing you to retain 100% control.
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Boris Vampula
OIB: 27524915228
IBAN: HR9023600003213263236